Over 60% of marketers say generating leads is the top challenge they're currently facing. Unfortunately, 63% of the leads you do generate won't be sales-ready for at least three months. Without a strong strategy, your screen printing shop might not grow. The industry is already difficult and competitive to advertise in.
Here are a few easy, effective tips you can use to market silk screens and screen printing services. With these tips from our professionals that know the ins' and out's when advertising screen printing in Brooklyn, you can help your business grow.
Research Your Audience
In order to develop an effective digital marketing strategy, you first need to gather audience research. Researching your target audience will enable you to create personalized content. Personalization can help you empathize and connect with your customers.
In fact, 63% of consumers now expect personalization as a standard of service. Nearly half (45%) won't spend time with a brand that doesn't personalize content based on their interests. Over half of your customers will switch brands if you fail to personalize communications.
Meanwhile, successfully personalizing your content can boost your marketing ROI by eight times, increasing sales by 10% or more!
To effectively personalize your marketing content, distinguish your customers by segmenting them into distinct buyer personas. You can distinguish customers based on:
- Location (beneficial if you ship products or have more than one location)
- Age
- Gender
- Income
- Education
- Language
- Career
- Hobbies
- Pain points
- Buying behaviors
- Online behaviors
Think about the problems your customers face on a daily basis. How can your silk screens services offer a solution? Appealing to their pain points can turn you into a go-to resource for the help they need.
When researching their online behaviors, consider how customers find your screen printing shop online. What terms do they use during a search? Maybe they are looking for a specific ink brand that you sell over your competition. You need to build a target keyword list for your content creation and search engine marketing (SEM) strategies.
Update Your Website
When marketing businesses online, having a user-friendly website is a must. Otherwise, consumers might struggle to learn about your business or screen printing products and services.
Make sure your screen printing business website is:
- Fast
- Mobile-optimized
- User-friendly
- Secure
If you sell products through your website, make sure it's easy for visitors to check out. Confirm you have an SSL certificate to strengthen your website's security.
Add a lead magnet to your website (such as a coupon code or eBook) to gain email subscribers. Then, send out a newsletter featuring your blog posts, products, or services to nurture your leads.
Create Personalized Content
Use your keyword research to start creating personalized content for your target audience. When creating content, prioritize quality over quantity. Include EEAT within your posts to demonstrate your experience, expertise, authority, and trustworthiness.
Diversify your content marketing strategy with different post formats like:
- Articles
- eBooks
- Polls
- Quizzes
- Webinars
- Testimonials
- Videos
- Infographics
End each post with a strong call-to-action (linking to your product, service, or contact page) to generate more conversions.
Use Search Engine Marketing
Search engine marketing can help you expand your reach online, allowing you to generate:
- Brand awareness/recognition
- Website traffic
- Brand trust/authority
- Credibility
- Leads/sales
- Email subscribers
- A higher ROI
You can use search engine optimization (SEO) and pay-per-click (PPC) advertising to get started.
Search Engine Optimization
SEO involves optimizing your website and content to rank higher on search engines. Higher rankings can help you generate web traffic, brand awareness, and leads.
You can use your keyword research to optimize pages and posts based on terms your customers already use to find you online. Trust us, if your customers are already buying a bunch of a specific product, utilize the variations of that keyword to try to boost sales.
As part of your local SEO strategy, claim and optimize your Google Business listing.
Paid Advertising
Paid advertising includes PPC (text and display), video, geotargeting, and remarketing ads. You can create PPC ads using the Google Ads and Facebook Ads platforms.
When someone clicks on your ad, they'll reach a landing page on your screen printing business website. You can advertise your products or services to generate leads and sales.
Use remarketing ads to reappear in front of people who visited your website in the past.
Stay Social
Help more people find your website content by sharing your posts on social media.
Leverage the fear of missing out by sharing live video content and hosting contests. Let shoppers know about limited-time offers and sales, too.
As people begin engaging with your posts, respond! Answer questions and direct them to your website.
Generate Reviews
Ask your customers to share their feedback and comments on your Google Business listing. Positive reviews can boost your shop's reputation. A strong brand reputation can help new customers trust your business.
Generating positive reviews will boost your local SEO rankings to help you reach new customers, too.
Use a plugin to share reviews on your screen printing business website.
Analyze and Adjust
Once you develop your digital marketing strategy, review the analytics from your campaigns. For example:
- Which blog posts generate the most traffic
- What post format is post popular
- What post time/day generates the most clicks on social media
- What topics do readers respond to most
- Have your SEO rankings improved
- Which strategies benefit your ROI most
Use the data from your campaigns to make adjustments. In time, your ROI will improve, allowing your screen printing shop to grow!
Market Your Screen Printing Shop Today
Marketing your screen printing shop is essential if you want to grow your business. Use these easy tips to attract new customers to buy your products. Then, analyze the data from your marketing efforts to continue improving your digital marketing strategy.
In time, you can boost your ROI and set your screen printing business up for lasting success.
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