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Over 60% of marketers say generating leads is the top challenge they're currently facing. Unfortunately, 63% of the leads you do generate won't be sales-ready for at least three months. Without a strong strategy, your screen printing shop might not grow. The industry is already difficult and competitive to advertise in. Here are a few easy, effective tips you can use to market silk screens and screen printing services. With these tips from our professionals that know the ins' and out's when advertising screen printing in Brooklyn, you can help your business grow. Research Your Audience In order to develop an effective digital marketing...

Several factors can impact a print’s durability. Among these are the additives that printers use in screen printing ink. Ink additives are solvents and catalysts. Solvents thin or reduce the ink while catalysts act as a hardener. Over the last three to four decades, plastisol inks have reflected pillars of the silk screen printing industry. Although certain applications like water-based screen printing ink are a modern (and common) innovation, plastisol inks remain the go-to resource for most of the textile industry. Unlike the plastisol provisions of the past, today, most manufacturers produce plastisol as a ready-to-use good. Nevertheless, printers can...

Novice screen printers—and anyone else curious about what goes into creating a garment—commonly have questions about sizing and placement. How tall do you make a silk screen printing? Where should you place the design? Does T-shirt print size matter? From band t-shirts and screen-printed t-shirts reflecting a company logo to jerseys for a team or matching uniforms for an organization, silk screen printing enables you to produce custom images onto garment material. However, it is important to ensure you can properly size and place screen-printing stencils for the proper final results. It doesn’t matter if you’re a novice or a...

Are you a beginner screen printer looking for tips on how to make your color choices pop? Screen printing is a fun and engaging way to print one’s designs for personal or professional use on numerous surfaces like tote bags and apparel. Not only is screen printing versatile in patterns and applications, but you can create high-quality patterns at an affordable price. The tool that makes this art form so versatile is screen printing ink. Whether you prefer thicker, vibrant ink or water-based ink for lower opacity and thickness with muted tones, the ink you choose at a screen printing...